The Ice phone is the O2 branded phone, which comes with all their 3G bells and whistles. With it's smooth white casing, they're after the fashion buyers, who would otherwise be after a slim Motorola or chic LG Chocolate.
The 3G capabilities are immediately evident on the design of the phone. There's a camera on the front and the back, the first for video calling and the second for taking photos. Whether said video calling will ever really be used, we've yet to find out, but it's there for those that want it. It also features Bluetooth, as well as a MicroSD slot. This is essential to take advantage of the media player capabilities, which can play video and music. It's not a key feature of the phone, as you need to enter the main menu in order to get into it, but again, it's there for those who want it. The simplicity of the design is echoed in the menu. There are only 9 options, with a simple grid icon display, although this can be changed. For those who want 3G without a million other option this will work well.
The design is a key seller for this phone, but when you actually get it out of the box, it's a huge disappointment. The white plastic looks tacky, whilst the candybar styling makes it look like a remote control - a phone masquerading as a tacky remote is not going to be a massive seller. However, this is a complete Marmite phone - some people love it, whilst others hate it, so I'm willing to admit when I'm wrong should this go ahead and be the most popular phone ever sold.
O2 seem to have sacrificed a lot of other functions in the quest to make this a simple 3G phone. There's no shortcuts, except to the contact list, so you find yourself spending a lot of time going through the menu in order to get to what you want. The camera is also only 1.3 megapixels, and you experience a shutter lag of about 2 seconds, so be prepared for some blurry shots.
Review: O2 Ice phone - Techreviews
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O2 Ice 3G Phone Review - 3G.co.uk